Monday, December 10, 2007

Affiliate Programs - Best Means of Online Business Promotion

Affiliate networks are great platforms for merchants and affiliates wanting to earn handsome profits without getting involved in too many technicalities. Offering a wide range of programs, these networks get these two entities involved in a mutually-beneficial association.

The increasing numbers and popularity of such networks is a clear indication of the impact this form of marketing has made. The following are few of the reasons why merchants are opting for affiliate marketing as their means of online business promotion:

i) It does not involve too much of management and can be tackled with minimal fuss. As an advertiser, you do not need to worry too much about the traffic inflow of your site, as this task is handled by publishers hired by you. They have to ensure that targeted users are driven to your site from ads placed on their web pages.


ii) This form of marketing is extremely cost-effective for merchants, irrespective of the size of their business. You have to pay only for clicks or leads generated on your ads, and not for page visits. Moreover, it is quite easy to start an account on a network, as it takes care of the most important aspects of your business operations.

iii) Such networks give you the opportunity of going global, with the help of the World Wide Web and its wide expanse. By using this medium, you can actually cater to audiences in all corners of the world. All you need to do is strategise your marketing campaign and convey the same to your affiliates.

iv) Your affiliate program allows you to earn revenues any time of the day, without having to set up an office and spend money on infrastructure and human resources.

More than anything else, marketing on an affiliate network involves low risk factor, mainly because the investment is quite reasonable. It is, therefore, a very feasible option for new businesses venturing into the online domain.

Source: http://www.articlebin.com/view_article.php?article=92132

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